A breakthrough in comfortable high support that feels light as air.
Launching globally, lululemon’s new
AirSupport Bra revolutionizes what high support
feels like with a light-as-air on-body experience.
Designed to support guests with C–DDD cup
sizes during high impact activities like running,
the AirSupport Bra’s ground-breaking sensation
and innovative support system have been
developed by lululemon’s
Bra Design and research + innovation teams.
Every detail of the bra’s streamlined
construction has been carefully considered
under the brand’s Science of Feel™ lens to
ensure optimal feel and performance during high
movement, high impact activities. The teams spent
two years developing and testing the AirSupport
Bra with lululemon’s global collective of runners. This global campaign demonstrates the AirSupport Bra being put to the ultimate test via 3 amazing runners, over 2 days in the desert, clocking many, many, collective miles.
ROLE: ART DIRECTION
COPY DIRECTION: ARRABELLE STAVROFF
PHOTO: JACKIE BEALE, ZACK MCTEE
CGI: THE MILL
SR DESIGN: KARIM KADI
SR COPY: KIM BUDZIAK
STYLING: HILARY RUSSELL
PRODUCER: CHRISTINE NAIRNE