Title of the document
MICHAEL MAVIAN
DESIGN & DIRECTION

AIRSUPPORT BRA
︎︎︎2021

A breakthrough in comfortable high support that feels light as air.

Launching globally, lululemon’s new AirSupport Bra revolutionizes what high support feels like with a light-as-air on-body experience. Designed to support guests with C–DDD cup sizes during high impact activities like running, the AirSupport Bra’s ground-breaking sensation and innovative support system have been developed by lululemon’s Bra Design and research + innovation teams. Every detail of the bra’s streamlined construction has been carefully considered under the brand’s Science of Feel™ lens to ensure optimal feel and performance during high movement, high impact activities. The teams spent two years developing and testing the AirSupport Bra with lululemon’s global collective of runners. This global campaign demonstrates the AirSupport Bra being put to the ultimate test via 3 amazing runners, over 2 days in the desert, clocking many, many, collective miles. 




ROLE: ART DIRECTION
COPY DIRECTION: ARRABELLE STAVROFF
STUDIO: LULULEMON
PHOTO: JACKIE BEALE, ZACK MCTEE
VIDEO: WAVELENGTH
CGI: THE MILL
SR DESIGN: KARIM KADI
SR COPY: KIM BUDZIAK

STYLING:  HILARY RUSSELL
PRODUCER: CHRISTINE NAIRNE




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