AIRSUPPORT BRA
CAMPAIGN
︎︎︎2021

A breakthrough in comfortable high support that feels light as air.

Launching globally, lululemon’s new AirSupport Bra revolutionizes what high support feels like with a light-as-air on-body experience. Designed to support guests with C–DDD cup sizes during high impact activities like running, the AirSupport Bra’s ground-breaking sensation and innovative support system have been developed by lululemon’s research + innovation team. The teams spent two years developing and testing the AirSupport Bra with lululemon’s collective of runners. This global campaign demonstrates the AirSupport Bra being put to the ultimate test via 3 amazing runners, over 2 sersiouly hot days in the desert, clocking many, many, collective miles.