FLAGSHIP STORE DESIGN
CREATIVE DIRECTION, DESIGN
BRUCE MAU DESIGN
A FAST COMPANY ‘INNOVATION BY DESIGN’ HONOREE
Designing a first-of-its-kind flagship experience for Aurora, one of the world’s largest licensed cannabis producers. The 11,000 sq. ft. space is two stores in one – a flagship experience space and a retail cannabis store – designed to address the many unique challenges and opportunities that come from entering a new and highly regulated industry. The overarching design concept explores the relationship between the natural elements that are core to the Aurora brand, and the state-of-the-art production and commitment to industry advancement that drive the company’s vision. References to mountains, sky, water and sun permeate through material, lighting and digital experiences. Theresult is a modern sensibility for an age-old product with room to evolve within a changing landscape.