Title of the document
M.M.
DESIGN & DIRECTION

AURORA CANNABIS
FLAGSHIP STORE DESIGN
︎︎︎2020

Designing a first-of-its-kind flagship experience for Aurora, one of the world’s largest licensed cannabis producers. The 11,000 sq. ft. space is two stores in one; a flagship experience space and a retail cannabis store designed to address the many unique challenges and opportunities that come from entering a new and highly regulated industry. The overarching design concept explores the relationship between the natural elements that are core to the Aurora brand, and the state-of-the-art production and commitment to industry advancement that drive the company’s vision. References to mountains, sky, water and sun permeate through material, lighting and digital experiences. Theresult is a modern sensibility for an age-old product with room to evolve within a changing landscape.




ROLE: ASSOCIATE CREATIVE DIRECTOR
STUDIO: BRUCE MAU DESIGN


A FAST COMPANY ‘INNOVATION BY DESIGN’ HONOREE


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