Title of the document

Creative Direction & Design 

AirSupport Bra by lululemon

A breakthrough in high support that feels light as air.

Launching globally, lululemon’s new AirSupport Bra revolutionizes what high support feels like with a light-as-air on-body experience. Designed to support guests with C–DDD cup sizes during running, the AirSupport Bra’s ground-breaking sensation and innovative support system have been developed by lululemon’s research + innovation team. This global campaign demonstrates the AirSupport Bra being put to the ultimate test via 3 amazing runners, over 2 sersiouly hot days in the desert, clocking many, many, collective miles. 

Brand Strategy
Visual Identity
Art Direction
Graphic System

Photography: Jackie Beale, Zack McTee
Video: Wavelength
CGI: The Mill
Design: Karim Kadi
Copywriting: Arrabelle Stavroff, Kim Budziak
Styling: Hilary Russell
Production: Christine Nairne

© 2023