AirSupport Bra by lululemon
A breakthrough in high support that feels light as air.
Launching globally, lululemon’s new
AirSupport Bra revolutionizes what high support
feels like with a light-as-air on-body experience.
Designed to support guests with C–DDD cup
sizes during running,
the AirSupport Bra’s ground-breaking sensation
and innovative support system have been
developed by lululemon’s
research + innovation team.
This global campaign demonstrates the AirSupport Bra being put to the ultimate test via 3 amazing runners, over 2 sersiouly hot days in the desert, clocking many, many, collective miles.
Photography: Jackie Beale, Zack McTee
CGI: The Mill
Design: Karim Kadi
Copywriting: Arrabelle Stavroff, Kim Budziak
Styling: Hilary Russell
Production: Christine Nairne