Exercise, amplified.
Beats Per Moment is lululemon’s expression of music and mindfulness. A truly unique event series that offers fans an up-close, unplugged experience with their favourite artist, through a musical performance and sweat session of the artist’s existing practice. Metered expressions of music and exercise are the foundation of a flexible brand identity and messaging approach, harnessing the ability to turn the volume up and down depending on the artist and activity.
Services
Brand Strategy
Visual Identity
Graphic System
Event & Experiential
Collaborators
Design: Sebastian Rodriguez Besa, Reed Hollett
Animation: Alec Donovan
