Michael Mavian
Creative Direction & Design



Partners

Adidas, Allbirds, Bruce Mau DesignHermanos Koumori, Hoka, FIFA, Klarna, LA 2024 Olympic Bid, London Design Biennale, lululemon, Parkdale Roadrunners, Rally Beer Company, Sid Lee, 416 Snack Bar



Press


It’s Nice That, UnderConsideration, Brand New, Victionary Books, British GQ, Wired, BBC Arts, The Dieline, Graphic Design USA, Wallpaper*, CORE77 Design Awards, Applied Arts Awards, AIGA Eye On Design



Services

Creative Direction, Graphic Design, Art Direction, Visual Identity, Campaign, Experiential, Strategy,  Packaging, Publication, Brand Consultation





Beats Per Moment is lululemon’s expression of music and mindfulness. A truly unique event series that offers fans an up-close, unplugged experience with their favourite artist, through a musical performance and sweat session of the artist’s existing practice. Metered expressions of music and exercise are the foundation of a flexible brand identity and messaging approach, harnessing the ability to turn the volume up and down depending on the artist and activity.
Services
Brand Strategy
Visual Identity
Graphic System
Event & Experiential

Collaborators
Design: Sebastian Rodriguez Besa, Reed Hollett
Motion: Alec Donovan