Title of the document

Creative Direction & Design 

Beats Per Moment
by lululemon

Exercise, amplified.

Beats Per Moment is lululemon’s expression of music and mindfulness. A truly unique event series that offers fans an up-close, unplugged experience with their favourite artist, through a musical performance and sweat session of the artist’s existing practice. Metered expressions of music and exercise are the foundation of a flexible brand identity and messaging approach, harnessing the ability to turn the volume up and down depending on the artist and activity. 

Brand Strategy
Visual Identity
Graphic System
Event & Experiential

Design: Sebastian Rodriguez Besa, Reed Hollett
Animation: Alec Donovan

© 2023