MICHAEL MAVIAN

DOCKSIDE
BRANDING
︎︎︎ 2017


ROLE:
DESIGN

STUDIO:
BRUCE MAU DESIGN
Brookfield is a leading home builder and land developer in North America active in twelve vibrant home markets in Canada and the United Sates. Beginning with research that uncovered the history, social and cultural context for the project, and the underlying objectives of the client, the community and the city, we were able to paint a clear picture of what the feeling of the development could and should be. This picture (the vision), aligns the brand, the programming, the built environment, and the experience around a shared signal. Dockside is the compelling space where two distinct experiences–the urban and the natural getaway–can intersect. The idea of a casual, inspired, lively and effortless place that has the amenities and sophistication of urban living combined with the easy and shared immersion in nature are what shape the branding for this place. A stylized expression of the sun rising and setting over the dock, the exaggerated ‘O’ forms the foundation of the Dockside identity, and gives the brand a modern take that’s all its own.


DESIGN & DIRECTION                            YYZ︎︎︎YVR                            ︎                            W.I.P.                            ©2020