Title of the document

Creative Direction & Design 

French Made

Following a successful rebrand of the Bisha Hotel & Residences, the development of the visual identity for their adjacent French inspired café, French Made ensued. The approach to the brand is both luxurious and hand-made. The logo references the handcrafted nature of their pastries and contrasts the clean lines of the architectural finishes. The palette is refined and bold, anchored in black and white with a pop of Yves Klein Blue which is also seen at the hotel’s facade. French Made elegantly aligns with the luxurious and sensual nature of the Bisha brand, yet stands on its own as a distinct experience.

Brand Identity
Graphic System
Brand Collateral

Design: Robert Hasselbacher

© 2023