LULULEMON 10K TOUR
Your block. Your party. All 10K of it.
The 10K Tour by lululemon is a multi-city race series throughout North America that brings fun well beyond the finish line. The direction for the visual identity stemmed from an approach that celebrates running while putting local communities first. Inspired by the distinct energy and collective effort of a local block party, the visual identity utilizes punchy colour and playful illustrations that reference running culture, racing, and the joy it can bring when we do it together.
PHOTO: ZACH HETRICK
DESIGN: JASON GREEN, SASHA VALGARDSSON, TRAVIS MITCHELL
COPY: ARRABELLE STAVROFF, SARAH JOHNSON
PRODUCTION: ROBYN FARNHAM, VALESCA FRANCOIS, KINDLY PRODUCTIONS,