Title of the document

LLL RUNNING
CAMPAIGN
︎︎︎2022

Running is an act of discovery. 

For our 2022 running campaign we wanted to invite our guests to explore the feelings found through the unparalleled sensory experiences of lululemon’s running gear. From the accomplishment of physical effort to the strength of mental fitness—feeling is found every step of the way. The gear we choose to run in—lightweight and barely-there or supportive and held-in—becomes a catalyst to discovering and rediscovering those feelings, physical and emotional. To tell an authentic run story, we tapped our local run Ambassador, Mau Diaz, in Mexico City to run with his crew to (re)discover their home city on foot. We documented all the real-time experiences that unfolded as they took on their city— the awe, the surprise, and the feelings of connection and purpose that come from the growing bonds between the crew.




ROLE: ART DIRECTION
COPY DIRECTION: ARRABELLE STAVROFF
CREATIVE DIRECTION: DAMIEN WEBB
STUDIO: LULULEMON
PHOTO: ZACH HETRICK
DESIGN: SASHA VALVARDSSON, BRIAN TONG, CLARE CHOW, DAN CHOI
COPY: KIM BUDZIAK, SUZANNE GARDYNIK
STYLING: HILARY RUSSEL, COURTNEY CHO, HEJI RASHDI
AMBASSADORS: MAU DIAZ
PRODUCTION: CHRISTINE NAIRNE, VALESCA FRANCOIS, KINDLY PRODUCTIONS, THE LIFT [CDMX]