Title of the document
MICHAEL MAVIAN
DESIGN & DIRECTION

LULULEMON
CAMO CAMPAIGN
︎︎︎2020



For the launch of women’s S/S2020 camo product campaign we focused on the moments of pause between breaths and movements, becoming one with our surroundings. Featuring an all-new woven jacquard pattern, this practice of knitting dyed nylon yarn creates beautiful textured patterns that move with you. Set against a subtle textured environment, this direction is a nod to traditional camouflaged intentions and compliments the graphic quality of the fabric. It represents a unique balance between both creativity and technique.




ROLE: ART DIRECTION
STUDIO: LULULEMON
PHOTO: MILES CLARK





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