MICHAEL MAVIAN

LULULEMON
MOTHER’S DAY CAMPAIGN
︎︎︎2020


ROLE:
ART DIRECTION

STUDIO:
LULULEMON IN-HOUSE CREATIVE

The modern mom is incredible; selflessly balancing a career with sweat dates, her family, and social life without asking for anything in return (or getting paid for most of it). For this Mother’s Day campaign, we highlighted diversity in motherhood through an authentic celebration of all the moms in our lives. We are taking them out of the cliché domestic setting into an environment that allows them to shine as the modern-day heroes that they are. Building off the 'classic' gift of flowers for Mother's Day, we've amplified this concept to make it extra special using a suspended floral installation that creates explosions of colour in a firework-like backdrop.


DESIGN & DIRECTION                            YYZ︎︎︎YVR                            ︎                            W.I.P.                            ©2020