Title of the document

LULULEMON
MOTHER’S DAY CAMPAIGN
︎︎︎2020

The modern mom is incredible; selflessly balancing a career with sweat dates, her family, and social life without asking for anything in return (or getting paid for most of it). For this Mother’s Day campaign, we highlighted diversity in motherhood through an authentic celebration of all the moms in our lives. We are taking them out of the cliché domestic setting into an environment that allows them to shine as the modern-day heroes that they are. While normally the ones behind the lens and capturing family moments, we wanted to flip the script this time around, having them stand strong and proud on an open seamless backdrop. Building off the 'classic' gift of flowers for Mother's Day, we amplified this concept to make it extra special using a suspended floral installation that creates explosions of firework-like colour.




ROLE: ART DIRECTION
STUDIO: LULULEMON
PHOTO: MILES CLARK




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YYZ︎︎︎YVR