MICHAEL MAVIAN

LULULEMON
MEN’S CAMO COLLECTION
︎︎︎2020


ROLE:
ART DIRECTION

STUDIO:
LULULEMON IN-HOUSE CREATIVE

Men’s product campaign highlighting lululemon’s camo jacquard collection, designed for both run and train. The jacquard weaving technique is a practice of knitting dyed nylon yarn to create beautiful textured patterns that move along with you. This practice represents a unique balance between creativity and technique, and this spring, we are bringing it to you in a timeless camo print.


DESIGN & DIRECTION                            YYZ︎︎︎YVR                            ︎                            W.I.P.                            ©2020