Title of the document

LULULEMON
MEN’S CAMO COLLECTION
︎︎︎2020

Men’s product campaign that highlights lululemon’s latest camo collection, designed for both run and train. The jacquard weaving technique is a practice of knitting dyed nylon yarn to create beautiful textured patterns that move with you. This practice represents a unique balance between creativity and technique. Featuring use of chiaroscuro to speak to the traditional use of camouflage while simultaneously highlighting the unique woven texture.




ROLE: ART DIRECTION
STUDIO: LULULEMON
PHOTO: MILES CLARK




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