Title of the document
MICHAEL MAVIAN
DESIGN & DIRECTION

LULULEMON
JACKETS + OUTERWEAR 
︎︎︎2020

When it comes to outerwear lululemon goes above and beyond in every detail of design so their jackets can support whatever the day holds. Whether out walking your dog in the city or out in the woods trying to escape the city, they have a jacket that can seamlessly make the transition. Leaving no detail to chance, their 2020 collection of outerwear has got you covered. Every detail has been tirelessly considered, fusing purpose and style together to create the perfect layer that always feels right.




ROLE: ART DIRECTION
STUDIO: LULULEMON
PHOTO: THOMPSON CHAN
VIDEO: MIKE BERNARD












 
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