LULULEMON
JACKETS + OUTERWEAR
︎︎︎2020


ROLE:
ART DIRECTION

STUDIO:
LULULEMON IN-HOUSE CREATIVE
When it comes to outerwear lululemon goes above and beyond in every detail of design so their jackets can support whatever the day holds. Whether out walking your dog in the city or out in the woods trying to escape the city, they have a jacket that can seamlessly make the transition. Leaving no detail to chance, their 2020 collection of outerwear has got you covered.. Every detail has been tirelessly considered, fusing purpose and style together to create the perfect layer that always feels right.

A kit of parts was designed to be used at varying scales and densities to keep the campaign looking fresh throughout its lifespan yet consistently on-brand. This graphic system is rooted in the concept of fusing function + fashion with the use of purposeful typography that references detailed annotations in the fashion design process from initial sketch to pattern to final garment.


 

DESIGN & DIRECTION                            YYZ︎︎︎YVR                            ︎                            W.I.P.                            ©2020