MICHAEL MAVIAN

LULULEMON
ALIGN YOGA CAMPAIGN
︎︎︎2020


ROLE:
ART DIRECTION

STUDIO:
LULULEMON IN-HOUSE CREATIVE


PHOTO:
TERRENCE CONNORS

A little yoga goes a long way and as warmer weather approaches, more and more we want to be outside soaking up the sun and fresh air. This product campaign celebrates the transition between seasons and features life as it moves from the indoors to the outdoors. It's about finding ways to become one with your body, mind, and nature during this exceptional time. Shifting the focus between indoors and out, we highlight the Align yoga collection, designed to seamlessly take you from one flow to the next and embrace your every move.


DESIGN & DIRECTION                            YYZ︎︎︎YVR                            ︎                            W.I.P.                            ©2020