MEN’S CAMO COLLECTION
Men’s product campaign highlighting lululemon’s latest camo collection, designed for both run and train. The woven jacquard technique is a practice of knitting dyed nylon yarn to create beautiful textured patterns that move with you. This practice represents a unique balance between creativity and technique. Featuring use of chiaroscuro to speak to the traditional use of camouflage while simultaneously highlighting the unique woven texture.
ROLE: ART DIRECTION
PHOTO: MILES CLARK
DESIGN: DINA MAANI, KRISTINE NILAN