BRANDING + WAYFINDING
BRUCE MAU DESIGN
Celebrating 10 years of contemporary art, Scotiabank Nuit Blanche, hosted by the City of Toronto, is an all-night festival celebrating contemporary art. Each year, the event features work by local, national and international artists, ranging from sculpture and performance art to mixed-media and interactive installations. For the 10th anniversary of the event BMD was asked to create a new and contemporary campaign, creative event signage and an engaging wayfinding system. The direction subtly highlighted the exhibition zones as locational indicators, symbolizing the interactivity of art, the city, and people.