Michael Mavian
Creative Direction & Design
Partners
Adidas, Allbirds, Aware, Hermanos Koumori, Hoka, FIFA, Klarna, LA 2024 Olympic Bid, London Design Biennale, Lululemon, Parkdale Roadrunners, Rally Beer Company, 416 Snack Bar
Press
It’s Nice That, UnderConsideration, Brand New, Victionary Books, British GQ, Wired, BBC Arts, The Dieline, Graphic Design USA, Wallpaper*, CORE77 Design Awards, Applied Arts Awards, AIGA Eye On Design
Currently
Creative Director
Sid Lee
Previously
lululemon Running
Sr. Art Director
Rally Beer Company
Co-Founder & Creative Director
Bruce Mau Design
Associate Creative Director
Pride
(2018)
Pride Toronto is a non-for-profit organization with a mission to bring people together to celebrate the history, courage and diversity of the LGBTQ2S+ community. Uniting and empowering people with diverse sexual orientations, gender identities and gender expressions, the annual Pride festival has become a major Canadian arts and cultural event and the largest Pride celebration in North America. The identity of the campaign is rooted in the history of queerness but firmly fixed to the future. The system embodies freedom and fluidity, both in a literal, visual sense and as a symbolic testament to the evolving LGBTQ2S+ community. The Pride identity has the capacity to evolve as it grows in years to come, carefully balancing nowness and newness with a well-deserved nod to the festival’s historic beginnings.Services
Art Direction
Brand Strategy
Brand Identity
Graphic System
Brand Collateral
Experiential
Collaborators
Design: Sebastian Rodriguez Besa, Robert Hasselbacher