Rally Beer Company
︎︎︎2020–23
Tapping into passion.
Rally was founded with an adventurous spirit and a firm belief in being better by doing better. Designed for those who like to sweat, it’s a first of its kind functional beer brewed with active ingredients. Light on alcohol, big on flavour, high in electrolytes, and low in calories. Rally is the beer you can finally feel great about. In order to stand out amongst a crowded category filled with craft vernacular, we sought to amplify a clean aesthetic that told a distinctly active and inclusive story.
Role
Creative Direction
Services
Creative Direction
Brand Strategy
Naming
Visual Identity
Packaging
Collaborators
Photography: Kayla Rocca
Creative Direction
Services
Creative Direction
Brand Strategy
Naming
Visual Identity
Packaging
Collaborators
Photography: Kayla Rocca
