MICHAEL MAVIAN

RALLY BEER COMPANY
CREATIVE DIRECTION
︎︎︎2020


ROLE:
CREATIVE DIRECTION

STUDIO:
RALLY IN-HOUSE CREATIVE

PHOTO:
KAYLA ROCCA

Rally is designed for those who like to sweat. It’s a first of its kind functional beer brewed with active ingredients to ensure electrolyte replenishment for a post-activity, post-adventure celebration beverage. We all care more about what we’re putting in our bodies now and there’s no reason why the beer we drink shouldn’t follow the same approach. Rally is crafted with key superfood ingredients and the most bio-available electrolytes sourced from whole foods, without questionable additives. The result is a post-session beer with functional benefits for a healthy active recovery. Rally is here to toast those pursuing their passions as part of a hard day’s work. Formulated for the very misfits that are more likely to be found with their out-of-office on, and their GPS fired up.





DESIGN & DIRECTION                            YYZ︎︎︎YVR                            ︎                            W.I.P.                            ©2020