Title of the document

RALLY BEER COMPANY
CREATIVE DIRECTION
︎︎︎2020


Rally was founded with an adventurous spirit and a firm belief in being better by doing better. Designed for those who like to sweat, it’s a first of its kind functional beer brewed with active ingredients. Rally crafts all its beer with functional benefits sourced from whole foods—without questionable additives. Light on alcohol, big on flavour, high in electrolytes, and low in calories. Rally is the ultimate post-session beer, no matter what adventures you’ve got in store. Tired of rising alcohol percentages, increased calorie counts and growingly niche flavour profiles, Rally knew that there was space for a new kind of beer. Something that more closely aligned with their own values and integrated functional ingredients to stay on track.




ROLE:
CREATIVE DIRECTION, DESIGN

PHOTO:
KAYLA ROCCA

















© 2021