Rosie’s Burgers is an essential burger shop that harkens back to a time when a classic burger and fries was really just that. The menu at Rosie’s cuts through the noise and keeps it real simple, offering up “just the classics”: burgers, fries, and shakes–no nonsense. The approach to the brand was simple; keep it classic, nostalgic and don’t take it too seriously.
ROLE: CREATIVE DIRECTION, DESIGN
PHOTO: ALLIE MAVIAN / BEN EHRENSBERGER