Rally was founded with an adventurous spirit and a firm belief in being better by doing better. Designed for those who like to sweat, it’s a first of its kind functional beer brewed with active ingredients. Light on alcohol, big on flavour, high in electrolytes, and low in calories. Rally is the beer you can finally feel great about. In order to stand out amongst a crowded category filled with craft vernacular, we sought to amplify a clean aesthetic that told a distinctly active and inclusive story.

ServicesCreative Direction
Strategy
Naming
Visual Identity
Packaging
Social & Content
CollaboratorsPhotography: Kayla Rocca