Title of the document
CREATIVE DIRECTION & DESIGN


SEAWHEEZE
HALF-MARATHON + 10K
EVENT + CAMPAIGN
︎︎︎2021

Celebrating 10 years of SeaWheeze in 2021.

More than just a half marathon—it’s a collective expression of resilience and potential. Historically, SeaWheeze has been a full-weekend of fun, filled with yoga, music, unexpected surprises, and a pop-up shop with exclusive product. This year the whole world was forced to pivot and do things virtually. This offerered us an opportunity to stretch the way we express ourselves in the digital and social space and allowed us to reinforce the power of setting and keeping goals, thinking globally, and acting locally. Inspired by heat mapping technology, the visual direction leans into the concept of transformation and progression—from resting to active, from IRL to digital, and from current to future.





CREDITS

COPY DIRECTION: ARRABELLE STAVROFF
CREATIVE DIRECTION: SHAUN SAMSON
STUDIO: LULULEMON
PHOTO: GEOFFREY KNOTT
VIDEO: COREY C WATERS
ANIMATION: GIMMICK
DESIGN: CAM DALES, SASHA VALVARDSSON, NICOLE FRATESI
COPY: MIKE BERARD, KIM BUDZIAK
STYLING: HILARY RUSSEL, COURTNEY CHO, HEJI RASHDI
AMBASSADORS: PATRICK PRESSGROVE, IMAN WILKERSON, MONA LAVINIA GARCIA, JOHN MARINO



M.M.
BRANDS, IDEAS, AND EXPERIENCES.
© 2022