Michael Mavian
Creative Direction & Design

Partners

Adidas, Allbirds, Hermanos Koumori, Hoka, FIFA, Klarna, LA 2024 Olympic Bid, London Design Biennale, lululemon, Parkdale Roadrunners, Rally Beer Company, 416 Snack Bar

Press

It’s Nice That, UnderConsideration, Brand New, Victionary Books, British GQ, Wired, BBC Arts, The Dieline, Graphic Design USA, Wallpaper*, CORE77 Design Awards, Applied Arts Awards, AIGA Eye On Design

Experience

Sid Lee 
Creative Director

lululemon,  Running
Global Brand Creative
Sr. Art Director  

Rally Beer Company
Co-Founder & Creative Director

Bruce Mau Design
Associate Creative Director

Seawheeze is lululemon’s flagship 1/2 marathon experience in Vancouver, BC. A bespoke graphic identity was developed to commemorate the 10th anniversary of the event. In 2022 the whole world was forced to pivot which offerered an opportunity to stretch the way we express ourselves in the digital and social space. The identity is based on thermal identities—speaking to a constant state of transformation and progression: from resting to active, from IRL to virtual, and from current to future.

Services
Brand Strategy
Visual Identity
Art Direction
Graphic System
Web & Digital

Collaborators
Photography: Geoffrey Knott
Design: Cam Dales, Sasha Valgardsson, Nicole Fratesi
Copywriting: Arrabelle Stavroff, Kim Budziak, Mike Berard
Ambassadors: Patrick Pressgrove, Iman Wilkerson, Mona Lavinia Garcia

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