Title of the document

TAKE FORM YOGA MAT
CAMPAIGN
︎︎︎2021

Feel your practice in a new way with lululemon’s Take Form Yoga Mat. An innovative new sensory experience where art, science, nature and movement intersect. Designed with cutting-edge technology to help improve alignment for a more focused yoga practice, this mat was a collaborative effort between lululemon’s Whitespace R&D Lab and their Accessories team. The design was informed by insights collected through extensive research exploring the challenges yogis of all levels experience around alignment, spatial perception, focus, and the cues they use to navigate their practice. The 3D water droplet-inspired zones have been mapped out and rigorously tested to guide optimal body positioning across the poses yogis identified as the most difficult to master. The tidal flow-inspired texture and contoured edges offer grip and stability for enhanced performance and functionality.




ROLE: ART DIRECTION
STUDIO: LULULEMON
CREATIVE DIRECTION: PAT YOUNG
DESIGN: DINA MAANI, KRISTINE NILAN
COPY: JESSICA LIEW
PHOTO: FRANCIS AUGUSTO
CGI: TENDRIL

YOGIS: SANCHIA LEGISTER/CHRISTIAN LEWIS PRATT

FEATURED IN: FAST COMPANY + WALLPAPER*WIRED + GEAR PATROL





© 2021