Title of the document

Creative Direction & Design 

Take Form Yoga Mat

Feel your practice in a new way.

An innovative new sensory experience where art, science, nature and movement intersect. Designed with cutting-edge technology to help improve alignment for a more focused yoga practice, the Take Form mat was a collaborative effort between lululemon’s Whitespace R&D Lab and their Accessories team. The design was informed by insights collected through extensive research exploring the challenges yogis of all levels experience around alignment, spatial perception, focus, and the cues they use to navigate their practice. The 3D water droplet-inspired zones have been mapped out and rigorously tested to guide optimal body positioning across the poses yogis identified as the most difficult to master. The tidal flow-inspired texture and contoured edges offer grip and stability for enhanced performance and functionality.

Art Direction
Graphic System
Web & Digital

Photography: Francis Augusto
CGI: Tendril
Design: Dina Maani, Kristine Nilan

Featured In
FastCompany, Wired, Gear Patrol, Wallpaper* 

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