Take Form Yoga Mat
︎︎︎2021
Feel your practice in a new way.
An innovative new sensory experience
where art, science, nature and movement intersect. Designed with
cutting-edge technology to help improve
alignment for a more focused yoga practice, the Take Form mat was a collaborative effort between lululemon’s Whitespace R&D Lab and their Accessories team. The design was informed by insights collected
through extensive research exploring the
challenges yogis of all levels experience
around alignment, spatial perception, focus, and the cues they use to navigate
their practice. The 3D water droplet-inspired zones have
been mapped out and rigorously tested to
guide optimal body positioning across the
poses yogis identified as the most difficult to
master. The tidal flow-inspired texture and
contoured edges offer grip and stability for
enhanced performance and functionality.
Services
Art Direction
Graphic System
Web & Digital
Collaborators
Photography: Francis Augusto
CGI: Tendril
Design: Dina Maani, Kristine Nilan
Featured In
FastCompany, Wired, Gear Patrol, Wallpaper*
Art Direction
Graphic System
Web & Digital
Collaborators
Photography: Francis Augusto
CGI: Tendril
Design: Dina Maani, Kristine Nilan
Featured In
FastCompany, Wired, Gear Patrol, Wallpaper*





