MICHAEL MAVIAN

UNTIL WE’RE SAFE
PRIDE TORONTO
︎︎︎2018


ROLE:
CREATIVE DIRECTION, DESIGN

STUDIO:
BRUCE MAU DESIGN

PHOTO:
HAMIN LEE

#UntilWereSafe is an ongoing digital-forward campaign and social change platform that aims to shed light on the long history of violence targeted at the LGBTQ2S+ community. Initiated by Pride Toronto in honour of Pride Month 2018, #UntilWereSafe shares 24 true stories of brave community members who have faced interpersonal, opportunistic or systemic hate crimes and violence. The stories, along with portraits of their authors, live across social media, digital, out of home billboards and untilweresafe.org to let others know they are not alone. Beyond the stories, communities were encouraged to share their own experiences of violence through #UntilWereSafe and show their solidarity by using a custom Facebook filter.





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