Title of the document

Creative Direction & Design 

Van Alen Institute
Spring Party

Celebrating 125 years of advancing design as a catalyst for change.

Since its founding in 1894, Van Alen Institute (VAI) has promoted innovative thinking about the role of architecture and design in civic life. As part of an ongoing collaboration with VAI, Bruce Mau Design developed the branding for the institute as well as its ongoing communications of events and programs. For the 2019 Spring Party, a graphic approach was introduced that is iconic to the history of the Van Alen Institute. In tandem with representing its past, we reimagine its future.

Creative Direction
Brand Identity
Graphic System
Brand Collateral

Design: Kyosuke Nishida, Sohee Yoo

© 2023