Michael Mavian Studio
Creative Direction & Design



Partners

Adidas, Allbirds, Bruce Mau Design, Hermanos Koumori, Hoka, FIFA, LA 2024 Olympic Bid, London Design Biennale, lululemon, Parkdale Roadrunners, Rally Beer Company, Sid Lee, 416 Snack Bar



Press

It’s Nice That, UnderConsideration, Brand New, Victionary Books, British GQ, Wired, BBC Arts, The Dieline, Graphic Design USA, Wallpaper*, CORE77 Design Awards, Applied Arts Awards, AIGA Eye On Design



Services

Creative Direction, Graphic Design, Art Direction, Visual Identity, Campaign, Experiential, Strategy,  Packaging, Editorial, Brand Consultation





A breakthrough in high support that feels light as air. Launching globally, lululemon’s new AirSupport Bra revolutionizes what high support feels like with a light-as-air on-body experience. Designed to support guests with C–DDD cup sizes during running, the AirSupport Bra’s ground-breaking sensation and innovative support system have been developed by lululemon’s research + innovation team. This global campaign demonstrates the AirSupport Bra being put to the ultimate test via 3 amazing runners, over 2 sersiouly hot days in the desert, clocking many, many, collective miles. 
Services
Brand Strategy
Visual Identity
Art Direction
Graphic System

Collaborators
Photography: Jackie Beale, Zack McTee
Video: Wavelength
CGI: The Mill
Design: Karim Kadi
Copywriting: Arrabelle Stavroff, Kim Budziak
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