Michael Mavian Studio
Creative Direction & Design

Partners

Adidas, Allbirds, Bruce Mau Design, Hermanos Koumori, Hoka, FIFA, Klarna, LA 2024 Olympic Bid, London Design Biennale, lululemon, Parkdale Roadrunners, Public Address, Rally Beer Company, Sid Lee, 416 Snack Bar

Press

It’s Nice That, UnderConsideration, Brand New, Victionary Books, British GQ, Wired, BBC Arts, The Dieline, Graphic Design USA, Wallpaper*, CORE77 Design Awards, Applied Arts Awards, AIGA Eye On Design

Services

Creative Direction, Graphic Design, Art Direction, Visual Identity, Campaign, Experiential, Strategy,  Packaging, Publication, Brand Consultation

Designing a first-of-its-kind flagship experience for one of the world’s largest licensed cannabis producers. The 11,000 sq. ft. space is two stores in one; a flagship experience space and a retail cannabis store designed to address the many unique challenges that come from entering a new and highly regulated industry. The overarching design concept explores the relationship between the natural elements that are core to the Aurora brand, and the state-of-the-art production and commitment to industry advancement that drive the company’s vision. References to mountains, sky, water and sun permeate through material, lighting and digital experiences. The result is a modern sensibility for an age-old product with room to evolve within a changing landscape.
Services
Retail Design
Experiential
Fixture Design
Signage & Wayfinding

Collaborators
Design: Sebastian Rodriguez Besa, Reed Hollett, Veronica Consales

A Fast Company ‘Innovation By Design’ Honoree

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