A first-of-its-kind flagship experience
Created for one of the world’s largest licensed cannabis producers, Aurora’s 11,000-square-foot flagship is two environments in one: an immersive brand experience and a retail store designed for the realities of a new, highly regulated industry.
The concept brings together two sides of the Aurora brand—the natural elements at the heart of the product and the advanced production methods driving the company forward. References to mountains, sky, water, and sun appear through material, light, signage, and digital experiences.
The result gives an age-old product a modern retail expression, with the flexibility to evolve alongside a rapidly changing category.
Aurora Cannabis
SERVICES
Retail Design
Experiential
Fixture Design
Signage & Wayfinding
Graphic Design
2019
PHOTOGRAPHY
Aurora Cannabis
PRESS
A Fast Company ‘Innovation By Design’ Honoree