Beats Per Moment is lululemon’s expression of music and mindfulness—an intimate event series pairing live performance with the movement practice of each featured artist.
The identity emerged from a shared language between music and exercise: rhythm, repetition, intensity, and pace. A flexible visual and verbal system can turn up or settle down in response to each artist, activity, and city.
Designed to be mixed and remixed, the toolkit extends from registration and social content to retail, stage projections, event merchandise, and a dedicated BPM capsule collection—creating a cohesive experience online, in store, and in the moment.
lululemon
SERVICES
Brand Strategy
Visual Identity
Graphic System
Experiential
Brand Collateral
Brand Guidelines
2019
AGENCY
Bruce Mau Design