Bruce Mau Design
BluePrint Juice started in early 2000 in New York City by Zoe Sakoutis, a certified nutritional consultant, and food-lover Erica Huss. Together they combined their strengths and vision for the brand to develop a line of juices made from the finest raw and organic ingredients available. Since their inception, BluePrint has expanded significantly throughout North America and needed to rethink their positioning and brand within the growing healthy lifestyle category. A new, more recognizable visual identity system was created to reinforce recognizability and their premium offering suited to on-the-go urbanites and their respective NYC lifestyles.