Question tomorrow

An identity designed to question, shift, and evolve—giving form to a future that remains deliberately undefined.
DesignThinkers brings together visionaries from across disciplines to explore creativity, process, and the future of design. For its 2023 edition, “Question Tomorrow” was conceived as both theme and provocation—a catalyst for conversation across the conference and its speakers.

Inspired by an industry in constant flux, the identity draws from an eclectic mix of processes, tools, technologies, and visual styles. Open-source materials reflect the democratization of design, introducing a playful optimism toward whatever comes next.

At its core is a liquid-metal question mark: an adaptable symbol for the undefined and for design’s ability to continually morph, respond, and reimagine.

The liquid metal question mark is the cornerstone of the identity, symbolizing the undefined formlessness of the future and the ability to morph and adapt.

CLIENT
Registered Graphic Designers (RGD)

SERVICES
Creative Direction
Visual Identity
Brand Collateral
Wayfinding + Signage
Digital
Social
Campaign

DESIGN

Vivienne McCarley
Matthew Beaubien
Tim Yule

YEAR
2023

APPLIED ARTS AWARDS
Experiential/Event Design Motion Design: Pro Bono
Motion Design: Short/Long
Entire Design Program: Campaign
Entire Promotional Design Program: CampaignEntire Design Program: Pro Bono

AGENCYSid Lee

MMS®

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