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Dockside by Brookfield Residential

Dockside

Brand & Identity
Naming
Strategy & Positioning
Brand Collateral

A Bruce Mau Design Project

Dockside is a new mixed-use community within Whitby Harbour from Brookfield Residential that strikes a perfect balance between the urban and retreat. Casual, inspired, lively and effortless. The identity embodies this sentiment of balance, with tall narrow letterforms that frame the full-width geometric 'O'; alluding to the sun rising and setting over the dock. The visual system also reflects this notion with strong contrast featured within typography, colour palette and use of textures.

 


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