-> Escape2024


This is not a race
Not a race, but a shared journey. An identity built for distance, uncertainty, and the impact left behind. 
Escape is a non-stop ultra relay staged in destinations around the world, each journey culminating at one of running’s most iconic races.

Escape is not a race in itself. It is a global experience built around connection, adventure, community, and giving back—not only what participants take from the journey, but the positive impact they leave at every destination.

The visual identity balances discipline with unpredictability. A rigid grid reflects the planning and endurance required to move as one, while raw imagery and unexpected graphic interventions capture the grit, spontaneity, and inevitable turns encountered along the way.

CLIENT
Escape


SERVICES

Creative Direction
Visual Identity
Graphic Design
Brand Collateral
Brand Guidelines
YEAR
2024


PHOTOGRAPHY
Jason Dam

MMS®