Following a successful rebrand of the Bisha Hotel & Residences, BMD was approached to design the visual identity for their adjacent French inspired café, French Made.
The approach to the brand is both luxurious and hand-made. The logo references the crafted nature of their patisseries and contrasts the clean modern lines of the architectural finishes. The palette is refined and bold, anchored with black and white with a pop of Yves Klein Blue also seen at the hotel’s facade. French Made elegantly aligns with the luxurious and sensual nature of the Bisha brand, yet stands on its own as a distinct experience.