Neither chasing nor waiting
Built around the phrase “An Other Pace,” the campaign embraces the many ways running can be experienced. The line carries a deliberate double meaning: an other pace and another pace—an invitation to move differently, resist prescribed rhythms, and define progress on your own terms.
The visual language is intentionally loose and instinctive. Expressive handwritten typography gives the identity a raw, human quality, while a collection of integrated symbols acts as a flexible graphic vocabulary. Layered over imagery, these elements bring movement, spontaneity, and individuality to each composition.
Applied across campaign imagery, apparel, and communications, the identity offers a more personal and inclusive perspective on running—one shaped by feeling rather than measurement, and open to every pace, purpose, and path.
Hermanos Koumori
SERVICES
Creative Direction
Campaign
Graphic Design
Brand Collateral
2025