Michael Mavian
Creative Direction & Design
Partners
Adidas, Allbirds, Bruce Mau DesignHermanos Koumori, Hoka, FIFA, Klarna, LA 2024 Olympic Bid, London Design Biennale, lululemon, Parkdale Roadrunners, Rally Beer Company, Sid Lee, 416 Snack Bar
Press
It’s Nice That, UnderConsideration, Brand New, Victionary Books, British GQ, Wired, BBC Arts, The Dieline, Graphic Design USA, Wallpaper*, CORE77 Design Awards, Applied Arts Awards, AIGA Eye On Design
Services
Creative Direction, Graphic Design, Art Direction, Visual Identity, Campaign, Experiential, Strategy, Packaging, Publication, Brand Consultation
Visual identity system developed for Hermanos Koumori—a Mexico City-based brand specializing in performance running apparel. Taking inspiration from perforated ventilation patterns found on the garments, the identity embodies the brand’s dedication to performance while speaking to the vibrant energy found within the run community. Utilizing classic modernist design principles, the system is versatile and flexible, allowing seamless application across a range of communications, packaging and marketing materials.
Services
Visual Identity
Graphic Design
Brand Collateral
Collaborators
H. Koumori: Alex León, Alex Sandler, Emiliano Hernandez, JP Macedo
Photography: Carlos Gil