Michael Mavian
Creative Direction & Design



Partners

Adidas, Allbirds, Bruce Mau DesignHermanos Koumori, Hoka, FIFA, Klarna, LA 2024 Olympic Bid, London Design Biennale, lululemon, Parkdale Roadrunners, Rally Beer Company, Sid Lee, 416 Snack Bar



Press


It’s Nice That, UnderConsideration, Brand New, Victionary Books, British GQ, Wired, BBC Arts, The Dieline, Graphic Design USA, Wallpaper*, CORE77 Design Awards, Applied Arts Awards, AIGA Eye On Design



Services

Creative Direction, Graphic Design, Art Direction, Visual Identity, Campaign, Experiential, Strategy,  Packaging, Publication, Brand Consultation





Visual identity system developed for Hermanos Koumori—a Mexico City-based brand specializing in performance running apparel. Taking inspiration from perforated ventilation patterns found on the garments, the identity embodies the brand’s dedication to performance while speaking to the vibrant energy found within the run community.  Utilizing classic modernist design principles, the system is versatile and flexible, allowing seamless application across a range of communications, packaging and marketing materials.
Services
Visual Identity
Graphic Design
Brand Collateral

Collaborators
H. Koumori: Alex León, Alex Sandler, Emiliano Hernandez, JP Macedo
Photography: Carlos Gil