Run with the mind
Hermanos Koumori is a Mexico City–based brand creating performance and lifestyle apparel for runners who move with both body and mind. Drawing inspiration from the perforated ventilation patterns found throughout many garments, the identity translates functional product details into a distinctive graphic language. The system reflects the brand’s dedication to performance while channeling the vibrant energy of Mexico City’s running culture.
Rooted in classic modernist design principles, the visual language balances precision with expression. A modular dot matrix system forms the foundation of the identity, enabling flexible compositions that can expand, contract, and adapt across formats while maintaining a strong sense of cohesion. Typography and layout emphasize clarity and rhythm, mirroring the cadence and repetition of running itself.
Designed to operate across packaging, apparel, retail, and digital communications, the system gives Hermanos Koumori a scalable visual toolkit—one that reinforces its performance credibility while building a recognizable and ownable presence within the global running community.
Hermanos Koumori
SERVICES
Creative Direction
Visual Identity
Graphic Design
Brand Collateral
Type Design
Digital
Motion
Photography
Carlos Gil
2024
Hermanos Koumori team
Alex León
Alex Sandler
Emiliano Hernandez
JP Macedo
MOTIONMatthew Beaubien
TYPOGRAPHY
Daniel Schriër