Michael Mavian Studio
Creative Direction & Design



Partners

Adidas, Blood Brothers Brewing, Bruce Mau Design, Hermanos Koumori, HOKA, FIFA, LA 2024 Olympic Bid, London Design Biennale, Los York, lululemon, Parkdale Roadrunners, Public Address, Sid Lee, UnderArmour, 416 Snack Bar



Press

The Brand Identity, It’s Nice That, UnderConsideration, Brand New, Victionary Books, British GQ, Wired, BBC Arts, The Dieline, Graphic Design USA, Wallpaper*, CORE77 Design Awards, Applied Arts Awards, AIGA Eye On Design



Services

Creative Direction, Graphic Design, Art Direction, Visual Identity, Campaign, Experiential, Strategy,  Packaging, Editorial, Brand Consultation





Mafate X is HOKA’s pinnacle trail running shoe—built to handle the elements, the elevation, the unknown. Designed for runners who seek out the edges of the map, it thrives where the path disappears. ‘Far Out’ isn’t just a tagline; it’s a mindset, a call to those who chase the wild. Shot by Ryan McGinley in the untamed landscapes of South Africa, the campaign follows two runners pushing through remote terrain, embracing the unpredictable.

The design system takes the raw energy of trail running and distills it into something structured and intentional. It’s built to be flexible yet deliberate—balancing bold typography, layered textures, and a technical graphic language that speaks to precision and performance. The result is a system that feels cohesive, considered, and versatile.Services
Visual Identity
Graphic Design
Campaign Development
CG Product Film
Social Content
VFX

Collaborators
Photography: Ryan McGinley 

Studio
Los York
Currently available for commissions and collaborations.

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