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iRobot

iRobot designs and builds robots that make a difference; from homes to hospitals, battlefields to businesses. With an overall effort to re-brand the master iRobot brand, it was also important to address the individual units within the iRobot family (home, business and defence). Although the needs of each sector within the iRobot brand were unique, it was critical to maintain consistency and recognition between the business units.

iRobot

Brand & Identity
Packaging
Photography Style
Brand Guidelines
Digital
Print Collateral

A Bruce Mau Design Project

iRobot designs and builds robots that make a difference; from homes to hospitals, battlefields to businesses. With an overall effort to re-brand the master iRobot brand, it was also important to address the individual units within the iRobot family (home, business and defence). Although the needs of each sector within the iRobot brand were unique, it was critical to maintain consistency and recognition between the business units.

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