lululemon 10K Tour
︎︎︎2022

The ultimate running party is here. 

The 10K Tour by lululemon is a multi-city race series throughout North America that brings fun well beyond the finish line. The direction for the brand stemmed from an approach that celebrated running and putting local communities first. Inspired by the distinct energy and collective effort of a block party, the visual identity utilizes punchy colour and playful illustrations to speak to running culture and racing.

Role
Senior Art Director

Services
Brand Strategy
Visual Identity
Graphic System
Event & Experiential

Collaborators
Photography: Zach Hetrick
Design: Jason Green, Sasha Valgardsson, Travis Mitchell
Copywriting: Arrabelle Stavroff, Sarah Johnson
Production: Robyn Farnham, Valesca Francois, Kindly Productions