Michael Mavian Studio
Creative Direction & Design

Partners

Adidas, Allbirds, Bruce Mau Design, Hermanos Koumori, Hoka, FIFA, Klarna, LA 2024 Olympic Bid, London Design Biennale, lululemon, Parkdale Roadrunners, Public Address, Rally Beer Company, Sid Lee, 416 Snack Bar

Press

It’s Nice That, UnderConsideration, Brand New, Victionary Books, British GQ, Wired, BBC Arts, The Dieline, Graphic Design USA, Wallpaper*, CORE77 Design Awards, Applied Arts Awards, AIGA Eye On Design

Services

Creative Direction, Graphic Design, Art Direction, Visual Identity, Campaign, Experiential, Strategy,  Packaging, Publication, Brand Consultation

The 10K Tour by lululemon is the ultimate running party—a multi-city race series throughout North America that brings fun well beyond the finish line. The direction for the brand stemmed from an approach that celebrated running and putting local communities first. Inspired by the distinct energy and collective effort of a block party, the visual identity utilizes punchy colour and playful illustrations to speak to running culture and racing.

Services
Brand Strategy
Visual Identity
Graphic System
Event & Experiential

Collaborators
Photography: Zach Hetrick
Design: Jason Green, Sasha Valgardsson, Travis Mitchell
Copywriting: Arrabelle Stavroff, Kim Bastian, Sarah Johnson
Production: Robyn Farnham, Valesca Francois, Kindly Productions

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