The ultimate running party

A multi-city race series across North America designed as the ultimate running party—an event that celebrates community, movement, and the energy of local run culture.
The visual identity draws inspiration from the spirit of a neighborhood block party, translating the collective energy of runners into a playful and vibrant graphic system. Punchy colour, bold typography, and expressive illustrations create a dynamic language that reflects the joy, camaraderie, and momentum of race day.

Built to flex across race collateral, environmental graphics, digital communications, and merchandise, the system captures the celebratory nature of the event while spotlighting the local communities that make each stop on the tour unique.

CLIENT
lululemon

SERVICES
Brand Strategy
Visual Identity
Event & Experiential
Graphic Systems
Brand Guidelines
Art Direction

YEAR
2022

Photography
Zach Hetrick

PRODUCTION

Kindly Productions

MMS®

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