As light as air
lululemon’s AirSupport Bra redefines what high-impact support can feel like for runners. Engineered for C–DDD cup sizes, it delivers a uniquely lightweight on-body experience through an innovative system developed by lululemon’s Research + Innovation team.
To launch the product globally, the campaign puts AirSupport to the ultimate test. Across two intensely hot days in the desert, three elite runners cover mile after mile in extreme conditions—demonstrating high support without compromising freedom, comfort, or the feeling of lightness.
lululemon
SERVICES
Creative Direction
Art Direction
Visual Identity
Graphic Design
Social
2022
PHOTOGRAPHY
Jackie Beale
Zack McTee
CGI
THE MILL