Running is an invitation
Running is an invitation. It belongs to no one and everyone. No one teaches us how to run. There’s no right way to do it. No choreography. It’s pure movement. A mirror that reflects us back to us. It’s a blank canvas that we fill. An inherent partnership between us, our bodies, our minds (and whoever we see along the way). Running—and the feelings that come with it—are a personal invitation we choose to accept, the second we pull on our gear and head out the door.
The global campaign extends that invitation to runners everywhere: to head out the door, move together, and experience running differently. Its visual language captures the essential qualities of the sport while celebrating the individual expression, emotion, and possibility found within it.
lululemon
SERVICES
Art Direction
Campaign
Graphic Design
Motion
Digital
Social
Brand Guidelines
2021
PHOTOGRAPHY
Andre L. Perry (NYC)
Zach Hetrick (NYC)
Adam Corbett (LDN)