Michael Mavian Studio
Creative Direction & Design
Partners
Adidas, Almave, Blood Brothers Brewing, Bruce Mau Design, Hermanos Koumori, HOKA, FIFA, LA 2024 Olympic Bid, London Design Biennale, Los York, lululemon, Parkdale Roadrunners, Public Address, Rally Beer Company, Sid Lee, 416 Snack Bar
Press
It’s Nice That, UnderConsideration, Brand New, Victionary Books, British GQ, Wired, BBC Arts, The Dieline, Graphic Design USA, Wallpaper*, CORE77 Design Awards, Applied Arts Awards, AIGA Eye On Design
Services
Creative Direction, Graphic Design, Art Direction, Visual Identity, Campaign, Experiential, Strategy, Packaging, Editorial, Brand Consultation
003lululemon Running
2022
The lululemon ‘22 run campaign celebrates the act of running as a journey of self-discovery, highlighting the connection between physical movement and emotional well-being. From the accomplishment of physical effort to the strength of mental fitness, feeling is found every step of the way. The creative approach emphasizes how the choice of running gear—lightweight and barely-there or supportive and held-in—amplifies this experience. Teaming up with Mau Diaz, Global Run Ambassador, an immersive multi-day running experience was curated to explore and (re)discover Mexico City on foot.
Services
Strategy
Visual Identity
Art Direction
Graphic System
Collaborators
Design: Sasha Valgardsson, Brian Tong, Clare Chow, Dan Choi
Copywriting: Arrabelle Stavroff, Kim Budziak, Suzanne Gardynik
Photography: Zach Hetrick
Currently available for commissions and collaborations.
Email, Instagram