The feeling you’ll find
The lululemon 2022 running campaign celebrates movement as a journey of self-discovery, exploring the connection between physical effort and emotional well-being. From the satisfaction of exertion to the strength of mental fitness, feeling is found every step of the way.
The creative approach connects those sensations to product choice—whether lightweight and barely there or supportive and held in—showing how the right gear can deepen the experience of the run.
In Mexico City, the campaign came to life through an immersive multi-day experience created with Global Run Ambassador Mau Díaz, inviting runners to explore and rediscover the city on foot.
lululemon
SERVICES
Creative Direction
Art Direction
Visual Identity
Graphic Design
Social
Digital
2022
PHOTOGRAPHY
Zach Hetrick