Look at what you’re listening to
In close collaboration with Netflix’s internal brand and product teams, a scalable visual identity system was developed to clearly differentiate podcasts from traditional shows while feeling unmistakably Netflix. The work needed to flex across dozens of titles, formats, and creators, scaling seamlessly from social to OOH, digital, and on-service applications.
The approach centered on simplicity, recognition, and modularity. A robust system was created to unify a wide range of voices, formats, and visual cues across both Netflix Originals and licensed podcasts. Typography became the primary expressive tool, anchored by Netflix Sans and a set of custom quotation marks designed specifically for the system. These marks function as both symbol and structure—a visual expression of conversation—forming a bold, ownable language across a growing podcast slate.
A restrained palette of Netflix red and white ensured immediate brand recognition, while flexible grids and a modular motion system brought the identity to life across formats. The system enables fast iteration across key art, OOH, AV, social, and digital placements without sacrificing consistency or craft.
The result is a clear, confident identity that positions podcasts as a first-class offering within Netflix’s ecosystem. Simple in construction yet expansive in application, the system scales effortlessly across genres, talent, and platforms—creating cohesion without uniformity. By leaning into typography, restraint, and strong brand signals, Netflix Podcasts launched with an unmistakable presence that feels familiar, flexible, and built to grow.
Netflix
SERVICES
Creative Direction
Visual Identity
Graphic Design
Motion
Brand Guidelines
Brand Collateral
Social
2025
AGENCY
Los York