Discover your future

In close collaboration with Netflix, we were tasked with building the visual world for “Next On,” Netflix’s largest global campaign of the year.
Our mission was to transform a tarot-inspired concept into a comprehensive design system capable of scaling across dozens of markets, 30+ languages, and hundreds of titles. We approached the campaign as a portal into the Netflix universe, using the visual language of tarot to invite discovery. This began with the creation of 50 bespoke Netflix-branded tarot cards, each featuring a unique illustration that reinterprets the platform's most anticipated titles. To deepen the world-building, we developed a custom iconography system that merges title-specific motifs with traditional tarot symbology.

To bring this system to life at scale, we translated these static assets into a robust motion and design language. This comprehensive toolkit was engineered to adapt seamlessly across 30+ languages and hundreds of formats—ranging from tactile physical influencer kits to massive 3D anamorphic billboards in NYC and LA.

The result is a global discovery engine that blends high-concept storytelling with technical craft. By creating a flexible design grid that integrates motion, layering, and intricate detail, we helped Netflix invite audiences to look closer and glimpse their own future in the cards.

CLIENT
Netflix

SERVICES
Creative Direction
Campaign
Graphic Design
Motion
Print
Editorial
CGI
Social

YEAR
2025

PRESS
The Brand Identity
AdWeek
Graphic Design USA

AGENCY
Los York
Wieden + Kennedy

MMS®

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