Michael Mavian
Creative Direction & Design
Partners
Adidas, Allbirds, Bruce Mau DesignHermanos Koumori, Hoka, FIFA, Klarna, LA 2024 Olympic Bid, London Design Biennale, lululemon, Parkdale Roadrunners, Rally Beer Company, Sid Lee, 416 Snack Bar
Press
It’s Nice That, UnderConsideration, Brand New, Victionary Books, British GQ, Wired, BBC Arts, The Dieline, Graphic Design USA, Wallpaper*, CORE77 Design Awards, Applied Arts Awards, AIGA Eye On Design
Services
Creative Direction, Graphic Design, Art Direction, Visual Identity, Campaign, Experiential, Strategy, Packaging, Publication, Brand Consultation
Pride
(2018)
Pride Toronto is a non-for-profit organization with a mission to bring people together to celebrate the history, courage and diversity of the LGBTQ2S+ community. Uniting and empowering people with diverse sexual orientations, gender identities and gender expressions, the annual Pride festival has become a major Canadian arts and cultural event and the largest Pride celebration in North America. The identity of the campaign is rooted in the history of queerness but firmly fixed to the future. The system embodies freedom and fluidity, both in a literal, visual sense and as a symbolic testament to the evolving LGBTQ2S+ community. The Pride identity has the capacity to evolve as it grows in years to come, carefully balancing nowness and newness with a well-deserved nod to the festival’s historic beginnings.Services
Art Direction
Brand Strategy
Brand Identity
Graphic System
Brand Collateral
Experiential
Collaborators
Design: Sebastian Rodriguez Besa, Robert Hasselbacher