Pursue your passion
Rally was founded with an adventurous spirit and a belief in doing better by doing things differently.
Created for people who like to sweat, Rally introduced a first-of-its-kind functional beer: light on alcohol, full of flavour, and brewed with ingredients naturally rich in electrolytes.
In a category dominated by traditional craft-beer tropes, the identity takes a deliberately different path. A clean, performance-inspired aesthetic replaces visual noise, positioning Rally at the intersection of outdoor culture, sport, and social connection.
The result is a brand that feels as active and refreshing as the lifestyle it celebrates.
Rally Beer Company
SERVICES
Creative Direction
Brand Strategy
Visual Identity
Naming
Graphic System
Visual Identity
Packaging
Brand Collateral
Social & Digital
2021
PHOTOGRAPHY
Kayla Rocca