Michael Mavian Studio
Creative Direction & Design

Partners

Adidas, Allbirds, Bruce Mau Design, Hermanos Koumori, Hoka, FIFA, Klarna, LA 2024 Olympic Bid, London Design Biennale, lululemon, Parkdale Roadrunners, Public Address, Rally Beer Company, Sid Lee, 416 Snack Bar

Press

It’s Nice That, UnderConsideration, Brand New, Victionary Books, British GQ, Wired, BBC Arts, The Dieline, Graphic Design USA, Wallpaper*, CORE77 Design Awards, Applied Arts Awards, AIGA Eye On Design

Services

Creative Direction, Graphic Design, Art Direction, Visual Identity, Campaign, Experiential, Strategy,  Packaging, Publication, Brand Consultation

The Take Form Yoga Mat is an innovative new sensory experience where art, science, nature and movement intersect, allowing you to feel your practice in a new way. Designed to help improve alignment for a more focused yoga practice, the Take Form yoga mat was a collaborative effort between lululemon’s Whitespace R&D Lab and their accessories team. The design was informed by insights collected through extensive research exploring the challenges yogis of all levels experience around alignment, spatial perception, focus, and the cues they use to navigate their practice. The 3D water droplet-inspired zones have been mapped out and rigorously tested to guide optimal body positioning across the poses yogis identified as the most difficult to master. The tidal flow-inspired texture and contoured edges offer grip and stability for enhanced performance and functionality.
Services
Art Direction
Graphic System
Web & Digital

Collaborators
Photography: Francis Augusto
CGI: Tendril
Design: Dina Maani, Kristine Nilan

Featured In FastCompany, Wired, Gear Patrol, Wallpaper*

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