A new way to feel your practice.
The Take Form Yoga Mat is
an innovative new sensory experience where art, science, nature and movement intersect, allowing you to feel your practice in a new way. Designed to help improve alignment for a more focused yoga practice, the Take Form yoga mat was a collaborative effort between lululemon’s Whitespace R&D Lab and their accessories team. The design was informed by insights collected through extensive research exploring the challenges yogis of all levels experience around alignment, spatial perception, focus, and the cues they use to navigate their practice. The 3D water droplet-inspired zones have been mapped out and rigorously tested to guide optimal body positioning across the poses yogis identified as the most difficult to master. The tidal flow-inspired texture and contoured edges offer grip and stability for enhanced performance and functionality.
Services
ART DIRECTIONGRAPHIC DESIGNWEBDIGITALSOCIALCGI
Collaborators
Tendril, Dina Maani, Kristine Nilan
Photography
Francis Augusto
Featured In FastCompany, Wired, Gear Patrol, Wallpaper*